Voice Search Optimization: Secrets to Writing to be Heard

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Tobit Odili

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Over the last decade, many people have claimed voice search is the future of online search, and ranking is difficult. Voice-activated devices that support voice search typically display only the top results for a given query. You’ll need an excellent voice SEO to get that spot. Read this in this guide.

What exactly is voice search optimization?

Voice search optimization is a collection of SEO techniques that increases the likelihood that your content will appear in voice search results. The objective of voice search optimization is to address frequent verbal queries in your content so that voice search technologies and virtual assistants present your page to users in voice search results.

What is the purpose of voice search optimization?

The use of voice search is not a fad; instead, it is gradually taking over. On average, many internet users use an intelligent voice assistant at least once weekly, mainly on smartphones or smart speakers.

Regardless of your sector, voice search offers another crucial chance to secure organic search traffic. By utilizing voice search, you can reach a new group of consumers who use their smartphones and smart speakers to look up businesses and make purchases.

The SEO and ranking of your site can benefit from focusing on voice search. A search engine appreciates when websites are optimized for voice searches, which can give your site more authority and consequently higher positions on results pages, possibly even tall enough to appear in a voice search result.

What differentiates voice search from text search?

Any web professional, whether a marketer, website owner or SEO expert, is likely familiar with general SEO techniques for appearing higher in search results. As a result, you may need clarification as to why voice search requires a separate category of optimization.

Unsurprisingly, several similarities exist between on-page and voice search optimization, as the traditional content has to rank itself before intelligent voice assistants can pick it up. However, voice search differs from conventional text searches on search engines like Google.com in several ways.

Specifically, compared to text searches, voice search queries are more conversational. This is because they sound more like how we communicate daily. For example, in a text search,” questions are phrased more like “spas near me.” in a voice search, you may ask, “What are some good spas near me?”

As voice searches became more prominent, search engines improved at picking out the meanings of longer, more conversational queries and producing relevant results. The Hummingbird and BERT algorithm updates by Google shifted attention to user intent, identifying the underlying purpose of search queries (rather than just the individual keywords in a question) and providing more relevant results to more conversational voice queries.

It is now up to you to create relevant content to voice search users. Fortunately, you can still get traffic from voice searches without completely changing your SEO strategy.

How Do People Use Voice Searches?

Where is voice search technology at the moment? Voice search is a trend that is constantly expanding and changing.

With search engines serving as their knowledge bases, various technologies are available that can hear and understand spoken commands.

The differences between intelligent voice assistants for smartphones and smart speakers may not be immediately apparent, but once you consider how they are used, they become as evident as day.

Before we can optimize content for voice search, this is one of the essential concepts to comprehend. The language and structure are entirely different when we search with our voices instead of our fingers. To put it simply, we speak differently than we type.

People also use voice search to define local information.

Users who voice search on their mobile devices are three times more likely to be looking for local information. As a result, both voice and localized content significantly affect one another. Like search intent keywording, we see various use cases for devices supporting intelligent assistants. Like search intent keywording, we see a separate use case for each smart-assistant-enabled device.

You can more effectively tailor your content to each type of searcher you want to reach if you pay attention to how each device is used.

Smartphones: Swift Voice Searches

Voice searchers typically use smartphones that require an immediate response or solution to a problem.

Consider the situation where you are on a date and must choose your next destination. You could find a ton of suggestions by conducting a quick voice search.

Smart Speakers: Comprehensive Knowledge Voice Searches

For any extensive, in-depth search, people frequently use them while relaxing in their homes.

Their vocal searches would be for random information, songs, or assistance with any plans they might be making, such as a wedding or an international trip.

Car Speakers: Voice Searches Are Needed by the Consumer

When driving, 52.8% of people use voice search to look up addresses, directions, and shops with the best deals. This shows that most voice searches happening in a car are for essential information. In the next section, we’ll cover some techniques to help you.

Successful Voice Search Optimization Techniques

Successful Voice Search Optimization Techniques - iRocket VC

Fundamentally, voice search optimization is similar to traditional SEO but with a more specialized focus.

Recognize the Device & Customer Behavior for Your Type of Business

Marketing success requires a deep dive into consumers’ minds and behavior patterns. Much like voice search technology uses data, location, and various other factors to decipher search context, marketers must apply a similar approach to understand their audience.

They understand how various people use voice search and what kinds of voice-enabled devices can be used with real-time data and consumer insights research.

In your content, you should always use conversational language.

As stated before, voice searches are conversational. As a result, to meet users where they are, give your content a conversational tone. An informal writing style is considered the most relevant to voice queries and the content feeling more natural, authentic, and easier to read.

Incorporate conversational words (such as “I,” “me,” “you,” “nd) while avoiding the use of jargon and overly technical language. Adding humor and a bit of emotion to support your points are a few excellent strategies for making your content sound more casual. If you must adhere to an established brand voice, make your content’s tone lean towards the laid-back end.

However, this does not mean that you can still create high-quality content. Maintaining a more informal writing style is essential while making sure your users will enjoy and find value in your content.

Although short-tail keywords will only partially vanish, they become much less critical when considering the natural phrases used in voice searches. Therefore, marketers must pay close attention to conversational long-tail keywords now more than ever.

Determining the questions you must respond to is crucial.

Create Persona-Based Content That Is Compelling

Conciseness, context, and relevance are crucial when optimizing for voice search. Giving concise, clear answers to simple questions. A few key areas of this strategy you must pay attention to are:

  • Constructing comprehensive responses to common queries.
  • Create informative, engaging content that addresses the problems your users face and addresses their most frequent questions.

Numerous websites have successfully used the following effective tactic:

  • Make a webpage or content that poses a well-known query in the headline.
  • Then, provide a concise answer or definition to the question immediately following the headline.
  • Use the remainder of the page to elaborate on the subject further.

The critical aspect of this strategy is that the final result is a rich, robust webpage that appeals to Google’s ranking. In addition, the brief information at the top of the page is voice search-optimized and may even become a featured snippet.

Utilize Schema Markup to Provide Context

Another excellent approach that helps your site’s on-page SEOsite’srmance in general, not just for voice searches, is the schema markup.

A “schema markup” is a form of structured data, which is essentially a code you integrate into your website’s HTML code to assist Google and other search engines in returning more comprehensive results when queries are made that align with your content. Schema markup frequently contains vital details about your company, such as its hours, address, phone number, and other essential contact details, as well as its prices and customer feedback, if available.

Integrating schema markup into your site will boost your chances of appearing in voice search results because search engines will consider it more relevant. Visitors can not identify or spot the schema markup. Instead, its presence only makes your content more accessible for indexing bots to understand, which makes it more visible in search results and increases the number of clicks you receive.

A schema markup unlocks the full potential of your content. This HTML enhancement assists search engines in comprehending the context of your content, leading to improved ranking in general searches and increased relevance for specific queries made through voice search.

Google uses schema to comprehend language, making it an excellent tool for adding additional information to your website and preparing it to respond to queries effectively. This is the kind of information voice assistants and searchers will most often be after.

Create web pages with FAQs.

Voice search queries often begin with the words “who,” “what,” “where,” “when,” “why,” and “how.” These introductory words provide context and help voice assistants determine the intent of the user’s search. They look for answers that fulfill an immediate need. By answering these questions and crafting your content to respond to them, you can optimize your website for voice search and improve its visibility to potential customers.

Make your website technically sound and contain schemas to optimize performance. When creating an FAQ page, start with one of these adverbs to respond to these inquiries. Then, to utilize voice search, respond to them in conversation. Also, be sure the page loads quickly and the navigation and informational structure are easy to find.

Put local SEO first at all times.

Local SEO helps enhance the visibility and reach of local businesses in local search results, particularly for brick-and-mortar establishments; companies offer physical or over-the-counter products and services to their customers. Local SEO is essential for these businesses as it targets local consumers who are very likely to make purchases. Furthermore, it’s among the best methods for voice search optimization.

There are many ways to boost your local SEO, but setting up and maintaining a Google Business Profile is crucial. When you type in a query like “____ near me,” a business listing will appear. It provides visitors with information about your location, contact details, operating hours, and other helpful details.

If you haven’t already, one of the best actions you can take to improve your site’s overall SEOsite’scially if you run a brick-and-mortar business. Your Google Business Profile is often one of the critical places voice-activated assistants pull data for queries.

Adapt to mobile

More than half of all internet traffic worldwide is generated by mobile devices. If you still need more evidence that mobile optimization is crucial, consider that 27% of mobile users use voice search on their smartphones.

Successful websites always offer positive and rich experiences for mobile users, and Google always considers this attribute when determining SERP rankings. Try to implement more responsive and efficient designs.  Search for other improvements to your content website to make it more tailored to the tastes of mobile users, especially if you want your content to turn up in results for both text and voice searches.

Ensure visitors and crawlers can access the information on your website, such as directions to physical locations and XML sitemaps.

Try to win featured snippets from Google.

A collection of short content samples known as “Google featured snippets” are shown on the Google results page above organic search results. These snippets are taken from websites that rank well for a specific query, and if these samples are successfully captured, they can significantly increase traffic. These snippets could be an entire paragraph, a list with numbers or bullets, or another layout.

This is important for voice search because an intelligent virtual assistant will most likely read a featured snippet when tasked with a search and return the snippets as the response, if any, is available for the query. Therefore, you should obtain the featured snippet if you want to win an excellent ranking position for voice searches and queries.

You can not guarantee to appear in a Google-featured snippet, but optimizing your copy and ensuring you answer queries as clearly and precisely as possible improves your chances.

Keep your website as fast as possible.

What degree of concern do you have for the functionality of your website? Hopefully, you’ve given it some thought; it’s widely accepted that a page must load in less than two seconds before the user experience suffers.

Another crucial factor for Google ranking that significantly influences how your site appears in voice search results is the page load speed. Such a slow-functioning site is a no-go because no one wants to visit a slow website. To reiterate my earlier point, SEO is always about the user experience; Google wants to provide satisfactory results consistently.

You can enhance your website in various ways to speed it up. To start, we advise using a speed-checking tool like Website Grader to determine where your site is. Then, follow our list of recommendations for performance optimization and assess the results.

Moving Forward with Voice Search Optimization

Voice search is clearly on the rise, and the SEO industry would be remiss if it ignored this trend. It’s time to stop It’sying about it and optimize for voice, as the search result is a winner-take-all.

In the SEO industry, voice search has gradually developed into a significant player over the past decade, and it is here to stay. If you own or work for a local business trying to boost website traffic and generate clicks and turnovers, you should actively capture this vital segment of voice search queries.

Regarding SEO, voice search is no longer in the “near future.” It already exists, and marketers compete to see who can master it the best. As you can see, it comes down to three fundamental ideas:

  • Researching your target audience.
  • Observing the evolution of voice search.
  • Continuing SEO work on your site.

Following the tips above will improve your site’s standing with search engine sites, allowing you to capture more voice search traffic. These actions will help your site’s overall SEO even if you do not initially notice any changes. Hey Alexa, that sounds like a win for everybody.