As a digital marketer, staying updated with the latest search engine statistics is crucial to ensure success. The world of search engines is dynamic, and being ahead of the curve is essential for optimizing website visibility and content.
People use search engines to find information about products, services, and topics they are interested in. But what are the most popular search engines? What do people search for? And how can businesses leverage this information to improve their online presence? This article will explore search engine statistics and provide insights into user behavior and trends.
Why Search Engine Statistics Are Important
Understanding the relevance of search engine statistics is crucial in ensuring your website is effectively optimized for visibility and engagement in search engine optimization (SEO), a constantly evolving field.
Search engine statistics reveal how users use search engines, what they look for, and how they find the information they need, which is helpful information about user behavior. You can improve your website’s performance on search engine result pages (SERPs) and drive more web traffic while catering to the preferences of your target audience by analyzing these trends and optimizing your website and content accordingly.
The Latest Search Engine Statistics
Search engine statistics can provide valuable insights into internet users’ behavior and the digital landscape’s direction. Check out the most recent search engine statistics to keep you informed.
Search Engine Usage Statistics
Let’s begin with statistics on how frequently people use top search engines.
- Google processes over 5.6 billion daily searches. That’s an average of 63,000 searches per second.
- According to StatCounter Global Stats, Google held 92.05% of the global search engine market share as of April 2021. Bing and Yahoo came in second and third, with 2.72% and 1.27%, respectively. Other search engines like DuckDuckGo and Ask have less than 1% market share.
- Bing receives over 1 billion visits every month, making it the second-largest search engine globally, with a 2.47% share of the search engine market.
- Google’s dominance stems from its algorithm producing accurate and relevant search results. To determine the relevance of a website to a user’s search query, the search engine employs over 200 ranking factors.
- Bing is available in 105 languages and is accessible from 238 different countries. (Source: Backlinko)
- DuckDuckGo received 98+ million queries on May 29, 2022. There were only 33,209 queries when the search engine first launched in 2010. Its total searches stand at more than 113 billion, with a daily high of 111 million. (Source: DuckDuckGo)
- Google accounts for 78% of desktop and 89% of mobile search traffic.
- WhoTracks.me found that Google-owned third-party scripts were present in about 82% of the web traffic it examined.
- Baidu accounts for over 76% of China’s search engine market.
- Russia sent out more content removal requests than any other country in 2020.
- Around 93% of all web traffic is via a search engine.
- The average CTR for the first position on a Google search query is 19.3%.
- 53.3% of all web traffic comes from organic search, with other channels like social media trailing behind.
- 98% of all internet users use a traditional search engine at least once a month.
- A little over 60.75 million people use Ask.com each month.
- According to a SparkToro search engine optimization study, 45.25% of Google searches result in organic clicks, while 4.42% of clicks are from ads.
- 50.33% of searches performed on Google do not end in a click.
- The average visitor stays on Ask.com for four minutes and 44 seconds, with a 53% bounce rate. The United States (22.37%), Japan (11.99%), and the United Kingdom (6.01%) are the three countries that generate the most web traffic.
- 90.63% of content receives no web traffic from Google Search. That equates to approximately 800 million pages. (Ahrefs)
Search Engine Usage Statistics by Device
Mobile devices are increasingly becoming the preferred internet access, and this trend is reflected in search engine usage statistics.
- According to recent data, more than 60% of all searches are currently made on mobile devices, and over the next few years, this number is expected to increase.
- According to Statcounter, Google controls 95% of the mobile search market in the US.
- Mobile devices accounted for 63% of all visits from organic search engines in 2022, according to Statista.
- More than 27% of all online users use voice search on mobile devices, and this percentage is expected to grow over the next few years.
- Mobile devices account for over 50% of all ad clicks.
Search Engine User Statistics
Now that we’ve discussed how search engines are used, let’s discuss users in more detail.
- Google reports that 39% of purchasers made buying choices due to a relevant search.
- Google reports that 27% of people worldwide use voice search to find information on mobile.
- The report from Moz shows that 77% of its respondents use Google thrice or more daily.
- 14.1% of search queries are entered as questions.
- 75% of all searchers don’t go beyond the first page of their search results. (Asset Digital)
- Google searches vary by user age, with 80% of those between the ages of 13 and 21 using it more than three times daily. Among adults over 60, only 60% use Google at least three times daily.
- The average person conducts 3-4 daily searches. (HubSpot)
- The 45-54 age group has the highest proportion of Bing users worldwide, at 20%. This is closely followed by the 25-34 and 35-44 age groups, which have 18%. 17% belong to the 55-64 age group. 16% for those aged 65 and up, and 11% for those aged 18 to 24. (Source: Market.US)
- 91.8% of queries entered on search engines are long-tail keywords. However, long-tails are responsible for a small percentage of total search volume, according to Backlinko.
- Baidu says more than 580 million people use its active apps each month. (Source: Baidu)
Search Engine Marketing Statistics
The following search engine marketing statistics demonstrate the significance of this tactic:
- According to Google, businesses earn an average of $2 for every $1 spent on Google Ads.
- In 2020, businesses spent an estimated $104 billion on search advertising globally.
- According to Microsoft, it serves over 500,000 advertisers worldwide. It consequently brought in $7 billion in revenue. It works with 1,800 partners across 20 countries. (Source: Microsoft Ads)
- The click-through rate (CTR) for the first result on a Google search is typically 19.3%. At 10.57%, the second position’s average CTR is almost half that of the first. (Asset Digital)
- Among mobile devices, 71% of Google’s paid click share was accounted for by phones and 3% by tablets.
- The figures for Microsoft Advertising or Bing Ads were 25% for phones and 5% for tablets. (Statista)
- The average click-through rate (CTR) for a Google Ads search ad in the first position is 7.11%.
- Baidu, China’s top search engine, generated $16.4 billion in revenue in 2020. In the fourth quarter, its core, non-marketing revenue increased 54% yearly. (Source: Baidu)
- Companies that combine organic SEO and PPC ads see 25% more clicks and 27% greater profits than just one technique.
- 77% of search engine users are confident in recognizing paid advertisements when they see them.
- 75% of searchers said paid search engine advertisements help them find the needed information.
- 33% of people click on advertisements because they directly answer their questions.
- The average conversion rate in AdWords is 3.75% for search and 0.77% for display across all industries.
- Search conversion rates have recently increased, while display conversion rates have slightly decreased. The highest conversion rate is in the dating and personals industry (9.64%), while the lowest rates are in advocacy (1.96%) and real estate (2.47%).
Voice search statistics
Voice search is becoming increasingly popular as more people rely on virtual assistants, smart speakers, and mobile voice search capabilities. Let’s explore compelling voice search statistics highlighting this technology’s growing importance.
- Over 60% of users prefer Google Assistant over other voice assistants.
- Voice search is used at least once per week by 44% of smartphone users. (Google)
- 55% of teens said that they use voice search daily. These are teens aged 13 to 18 years old. (Source: Marketing Dive)
- According to Comscore, 50% of all searches will be voice searches by 2023.
Local search statistics
Local searches are those that are concentrated on locating products or services in a particular area. These statistics provide valuable insights into the growing importance of optimizing local search presence and strategies for businesses looking to connect with their local audience effectively.
- Reuters Institute found that when researching local topics, most people (both 24%) rely on online searches to check the weather and find local shops and restaurants, followed by local services and housing and properties (both at 22%). (Reuters Institute)
- Over 70% of consumers use local search to find businesses or services in their area.
- Local SEO has become increasingly important for small businesses, with 46% of all Google searches being local.
- According to Moz, 50% of consumers who conduct a local search on their smartphone visit a store within a day.
- Compared to 7% of non-local searches, 18% of local searches result in a purchase. (HubSpot)
Video content statistics
These statistics offer valuable insights into video content’s role in shaping digital marketing’s future.
- Video content has become an essential part of SEO, with 81% of businesses using video as a marketing tool.
- According to Wyzowl, 85% of businesses say video has helped increase website traffic.
- Having a video on your site’s landing page increases your chance of showing up on Google’s first page by more than 50%. (Asset Digital)
Conclusion: Staying Ahead of the Game
Businesses that want to keep their online presence and stay ahead of the competition must be aware of the most recent search engine statistics. From Google’s dominance to the rise of voice search, businesses must optimize their SEO strategies to leverage these trends. Businesses can improve online visibility and attract customers by focusing on local SEO, mobile optimization, and video content.
