Stealing Your Competitors’ Thunder with Intercept Keywords

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Tobit Odili

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In today’s fast-paced digital landscape, understanding customer intent has become the holy grail of marketing. How consumers search for products and services has changed dramatically, and keeping up with their shifting behaviors can be challenging. However, intercept keywords are a powerful tool that can help tap into customer intent.

This blog post will teach you to use intercept keywords to accurately predict customer behavior, improve search engine optimization, capture entire user segments, and get more leads.

What Is an Intercept Keyword

These keywords intercept rival traffic using variations of popular search queries. When used at the appropriate points in your buyer journeys, intercept keywords can increase the likelihood that users will convert. In addition, you can turn a generic keyword target into an intercept keyword by putting qualifying keywords before or after.

Why do Intercept Keywords Matter in SEO?

Intercept keywords are used in the search process before users decide what they want. They often contain words such as “how,”  “why,” and “what.”

Intercept keywords are important in SEO because they provide an opportunity to target users in the buying cycle research phase, which can ultimately lead to more conversions.

Furthermore, targeting these keywords can help boost rankings and visibility for specific topics, increasing traffic and leads.

What SEO Benefits do Intercept Keywords Provide?

What SEO Benefits do Intercept Keywords Provide - iRocket VC

One of the main benefits of intercepting keywords is improved rankings. By targeting keywords that match the intent of their target audience, businesses can improve their visibility in search engine results pages (SERPs) and rank higher.

Another advantage is increased relevance. By using intercept keywords, businesses can ensure their website is more relevant to their target audience, providing a better user experience and making it easier for users to find the information they need.

Using intercept keywords also attracts high-quality traffic to the website, generating leads, boosting conversions, and improving the return on investment (ROI). Additionally, they open up opportunities for targeting long-tail keywords, further enhancing a business’s SEO efforts.

Intercept keywords also give hints of a clear and specific desire, assisting businesses in finding a more focused audience for their unique offerings. They also aid the audience in locating the company selling the goods tailored to their requirements.

You can provide a better user experience if your audience is more narrowly focused. Try including links to items you are confident the reader will find helpful. For instance, you could tell tales about how cozy a pair of shoes is before providing a link to them.

Intercept Keywords: How to Find Them

Brands must determine the kinds of inquiries their ideal customers would make before deciding what to buy to develop relevant intercept keywords.

Consider how a typical customer would approach a product purchase decision when looking for intercept keywords.

What inquiries would this buyer make of himself before making a purchase? Would he seek out different options? Would he search for lower prices? Will he make comparisons between the chosen product and others?

In essence, you’re looking for keywords that suggest

  • That a consumer is knowledgeable enough about the product. In most cases, this indicates that the keyword contains the product name.
  • When a customer is deliberating over a purchase before doing so, a positive indicator is looking for “better,” “cheaper,” and “faster” or comparing two products.

Choose a significant competitor to find intercept keywords. Next, include language that suggests hesitancy on the part of the customer. The words “alternative,” “flaw,” “better,” “cheaper,” “issues,” “vs.,” “faster,” and “compare.” These are options for software products.

Anyone who searches for the highlighted keywords demonstrates that they are knowledgeable enough about the industry. Additionally, they are hesitant to commit; they wouldn’t search for “better” or “cheaper” options if they weren’t. Therefore, you can attract some customers by creating a page with content that addresses these issues.

Google searches are another way.

You can use Google to find long-tail keywords and conduct regular item searches.

When you begin typing in the search field, Google will first attempt to guess what you are typing. In reality, these Google suggestions are long-tail keywords. These keywords are ones that Google suggests based on past searches, so even if they appear to have a search volume of 0 in your keyword research tool, you can be sure that some people will still use them to search Google.

If you haven’t noticed, Google performs a similar function at the bottom of the search results page in the “People Also Ask” section. These related search terms are also excellent hints at what people typically look for.

The Difference Between Regular Keywords and Intercept Keywords.

A keyword is a search term your target audience uses to find their needs. On the other hand, intercept keywords are used to search for products or services related to your company’s business topic. Focusing on these keywords will help improve your website by reaching customers searching for ways to solve the same problems as you.

What Are the Best Tools & Strategies to Analyze Intercept Keywords?

Analyzing intercept keywords is an essential part of any successful SEO strategy. It helps you understand what people are searching for and how they are looking for it. With the right tools and approach, you can gain valuable insights into the search intent of your target audience, helping you create more compelling content that will bring in more organic traffic.


1. Google Ads Keyword Planner: Google’s Keyword Planner is a powerful tool for researching and analyzing keyword opportunities. It provides keyword suggestions, search volume data, and competition metrics to help you find the best campaign keywords. 

2. SEMrush: SEMrush is a comprehensive keyword research and analysis tool allowing you to identify potential keywords and analyze their performance quickly. It provides detailed reports on search trends, competition levels, and keyword difficulty scores to help you make informed campaign decisions. 

3. Ahrefs Keywords Explorer: Ahrefs Keywords Explorer is a full-featured keyword research tool that allows you to conduct competitive analysis and discover the most profitable keywords for your website.

4. Google Trends: Google Trends offers insights into search volume, interest, CTR, and competition data for a specific keyword or set over time.


1. Analysis: Conduct deep analysis on the potential of each keyword by performing a thorough keyword research study with SEMrush to determine search volume and competition levels as well as identifying relevant long-tail variations 

2. Keyword Discovery Long-Tail Variations: Use Ahrefs Keywords Explorer to identify new keywords and variations quickly

3. Content: Create a new blog post with an informative guide to the product or service

4. Old Blog Post Re-Tweets: Re-Tweet your old blog post on Twitter, Facebook, etc., to generate organic traffic

5. Keyword Research Updates: Update your keywords research study on SEMrush as needed and send out a new blog post

Google Analytics

Google’s analytics tool tracks the number of visitors and clickability to your website and displays the most widely used search terms people use to find your pages.

The keyword list that Google Analytics shows allows you to improve your current pages while directing you to make pages for the keywords people are searching for.

In other words, if users of a specific long-tail keyword find your website even though you don’t have a page for it, now is the ideal time to create one.

If your target keyword receives a few searches per month, don’t get discouraged. Low-volume keywords do not imply no one is actively looking for these terms. Instead, they may use different words and expressions when asked. Furthermore, since you are the only person targeting these keywords, Google may send people to you if you create quality content around related keywords.

You want to find keywords that denote the following:

  • A client has a particular use case for a specific good or service. 
  • The offered product or service is already known to the customer; for instance, the keyword contains the name of your offering or rival.
  • A customer is debating whether or not to buy something. 

Some on-the-fence keywords are

  • Cheaper
  • Better
  • Faster
  • Stronger 

Then, you can quickly and easily find effective intercept keywords for your industry using the Keyword Magic Tool.

Tips for Choosing Intercept Keywords

Tips for Choosing Intercept Keywords - iRocket VC

Here are some tips to consider when creating intercept keywords:

  • One piece of advice when aiming to intercept keywords, especially when using comparison-focused keywords:  When highlighting different features of your service or product, be honest and avoid bias.
  • Use advantages and disadvantages to highlight differences, and use question-based intercept keywords to raise your chances of user conversion by potentially showing up in “People Also Ask” (PAA) results.
  • Intercept keywords can target high-volume keywords and customers who are on the fence about buying a product from a brand, have a specific use, or are aware of the service offered. By utilizing variations of popular searches, these intercept keywords can assist you in stealing traffic away from your rivals.
  • Combine popular keywords with a niche or brand. Once discovered, intercept keywords can produce relevant brand pages and content that respond to particular customer needs.

It’s time to start thinking like your customers when they search if you want to understand their thoughts and find intercept keywords. Being watchful for opportunities will help you anticipate them and plan a way to seize the market. Examine the content gaps you currently have and begin to fill them using the options you found through your intercept keyword research. This will enable you to attract users at the funnel’s top.

What is customer intent?

Customer intent is the purpose behind a customer’s online search or purchase. The underlying motivation drives a customer to search for a product or service or to complete an online purchase. 

Understanding customer intent is essential for businesses to develop effective marketing plans, target a suitable customer base, and deliver relevant content that resonates with them.

What does “low-volume keyword” mean?

Low search volume keywords typically receive fewer Google searches, indicating that most users are less likely to find them relevant. If low-volume keywords are long-tailed, you can quickly turn them into intercept keywords.

What are keywords with “no search” volume? 

A zero search volume keyword is the focus of a long tail keyword search. Generally, this search is more detailed and focused than the most frequently searched keywords.

How much is search volume ideal?

Aiming for a minimum of 100 to 1000 monthly searches makes sense.

Intercept Keywords for Better Targeting of Your Customers’ Needs

Intercept keywords can be a powerful tool for businesses better o target their customers’ needs. By targeting keywords related to their business, companies can better reach prospective customers more likely to be interested in their products and services. Additionally, by intercepting keywords, companies can create a more personalized and well-tailored experience for their current and prospective customers, helping to build trust and loyalty. Intercepting keywords can help businesses increase their visibility and improve the effectiveness of their marketing campaigns.