In content marketing, creating high-quality content is just the first step. Once you’ve got your content, the real challenge is getting it in front of the right people. That’s where content syndication platforms come in.
With the rise of content marketing, the demand for effective distribution strategies has grown exponentially. By partnering with third-party publishers, content syndication platforms enable businesses to share their content with new audiences and drive traffic back to their websites. It not only helps to increase brand visibility, but it can also generate valuable leads and drive revenue growth.
In this context, content syndication platforms have emerged as a powerful tool to help businesses amplify their content, reach new customers, and achieve their marketing goals.
Why Is Content Syndication Important?
Content syndication swiftly emerges as a growth strategy for publishers due to the possibility of increasing content engagement and SEO performance through backlink building.
Networks for content syndication provide a way for current content—in particular, evergreen content—to be used elsewhere while reducing costs, time, and labor. As users trace the content trail from the third-party site to the original authors, the chance to grow traffic occurs from sharing this content to new locations.
Another essential benefit of content syndication is that it allows smaller publishers to benefit from the authority and readership of more eminent media who choose to republish their content. For instance, if a small publication’s content appears on CNN’s website, which the following platforms can access, it will gain CNN’s validity.
On occasion, though, the inverse may also be true. If the content appears on a website with a worse reputation than the original, it can be perceived as less trustworthy.
It is anticipated that between 2020 and 2027, the market for content syndication will grow from $4.5 billion to $5.3 billion. Publishers can access and engage more consumers through various channels, such as social media platforms and other publishers, as the digital publishing sector becomes more linked.
The ability of the syndication sector to market everything from increased reach to automated distribution across numerous media platforms makes sense in light of this. Platforms for content syndication will be crucial in the fight for digital real estate.
In light of this, here are our ranking of the top 11 content syndication platforms for 2023.
Content Syndication Platforms
Below we will discuss free content syndication opportunities and paid content syndication platforms.
Infographic Syndication (Free)
The best types of content for syndication include textual content, charts, and infographics. By providing graphic content to a community center, you can build a profile for your clients.
With syndication networks like Piktochart, Venngage, and Gifographics.co, you can make eye-catching charts and presentations using pre-built templates in just a few simple clicks. By copying and pasting the embed code you provided, readers can add your infographic or chart to their websites.
There are various forms of visual content than infographics. Landing pages have a lot of graphic components as well. Also, you can design eye-catching landing pages using programs like Unbounce.
Also, you may create visually appealing landing pages using technologies like Unbounce. You can construct landing pages without technical knowledge using its drag-and-drop page builder.
You can easily add pop-ups and sticky bars to your website to improve your lead-generating efforts.
Flipboard (Free)
More than 100 million people use the free content syndication platform Flipboard regularly and feature articles from well-known publishers like The New York Times, The Verge, and National Geographic.
Flipboard actively promotes user material, and any clicks on articles that have been published will redirect to the publisher’s website, resulting in a considerable amount of referral traffic.
The demographics of Flipboard’s website are openly disclosed: a third of its users are Millennials, a third are Gen-Xers, and a third are Baby Boomers. Their audience, which tends to be essential and wealthy, is split equally between men and women. As businesses can more accurately target their viewers’ thanks to Flipboard’s access to a wealth of data, publishers will benefit.
Making “magazines” from the publisher’s content is one of Flipboard’s distinctive features.
Medium (Free)
Medium is one of the most popular blog and article-hosting websites boasting over 100 million users. The website allows users to publish and market their content, which can be used as a content syndication platform.
However, the downside is that publishers cannot rely on the platform to share stories for them — they must rely on an algorithm.
The algorithm supports quality content and distributes articles to its users by the amount of interest in the article, measured by the number of users visiting it and how long they read it.
Video Syndication
A distribution plan is crucial for digital video publishers. The ideal way to communicate with distribution partners is through video syndication platforms like YouTube and Ooyala.
Syndication by itself is insufficient. It needs to be appropriately optimized to get more views.
It is advised to use VidIQ for this. You may undertake keyword research, examine your competitors, and analyze the effectiveness of your films by using this content marketing tool.
It also informs you of hot topics so you may make films about them and expand your audience.
LinkedIn (Free)
LinkedIn itself is a beneficial tool for content distribution and syndication. LinkedIn can convert your blog postings into LinkedIn articles, which will appear in the news feeds of your contacts. Due to the platform’s focus on businesses, LinkedIn is perfect for B2B marketers.
LinkedIn is the most popular social media platform for professionals worldwide, with over 850 million users. As a result, it has risen to the top of our list of content syndication services.
LinkedIn wants to encourage business collaborations by allowing users to submit articles that connect to the original publication. It is referred to as effective content syndication.
By exploiting the networking and following features of the platform, publishers can significantly boost the number of people who read their material on the website. Yet compared to content on for-profit content syndication networks, LinkedIn content’s reach is limited because procedures must be designed to support growth.
The most successful content posted on the network is B2B content because it is a business social media platform. Since there is no cost associated with using the site, there is also no way to make money.
Slide share (Free)
Another network offering content syndication options is Slideshare, a platform for hosting and distributing presentations. Slideshare is a website with a lot of promise for B2B material, as there are 80 million professionals who use the site each month.
Most of the materials published on the website are slideshows because that is the platform’s foundation. Slideshare does, however, permit the upload and sharing of article documents.
Targeted searches are the primary method of distribution for Slideshare material. Focused searches bring 80% of all users to a publisher’s page. As a result, developing your knowledge of content syndication SEO will help the platform grow.
Quora (Free)
Users can ask questions on Quora, a social networking platform; a quick Google search cannot answer that. By upvoting responses, users give the information they contain even more faith. Users of Quora construct a profile that details their career background and extracurricular interests, demonstrating their expertise in a particular field.
Quora also offers a blogging platform for writers who must establish a following. It enables writers to concentrate on producing engaging and worthwhile material. B2B executives can share their organization’s blog posts using this platform.
Reddit (Free)
Reddit has established itself as a significant force in global popular culture. It can reach many people every day because it offers something for everyone.
Users can post links to online content on the social networking site Reddit. It is one of the most well-known websites, both domestically and internationally. Reddit is divided into subreddits or groups focused on specific subjects.
Because you can’t produce feature-rich articles on Reddit like other social media platforms on this list, there are better locations to syndicate your material thoroughly.
Outbrain (Paid)
A reliable content syndication option is offered by the web recommendation platform Outbrain. Outbrain has a monthly user base of about 557 million. Knowing and targeting their target audiences aids brands in monitoring audience insights and generating income.
Outbrain delivered over 10 billion daily recommendations for over 20,000 advertisers in 2020 by syndicating content from over 100,000 websites. Outbrain’s content marketing platform offers advertising on significant websites, including CNN, People, and ESPN.
Outbrain provides marketing strategies for publishers of various sizes. The cost-per-click (CPC) pricing model used by Outbrain means publishers are charged each time a user clicks on an article. Publishers can use this format to specify a budget, and their content is no longer distributed. This format also supports changeable price structures.
Outbrain offers a ton of customization regarding the distribution of published information. It has a non-interruptive advertisement format, which is more advantageous than its interruptive counterpart. Additionally, it paves the path for creating targeted marketing campaigns for previously released content by enabling publishers to customize their content for particular audience segments.
Outbrain provides a sizable native ad network and channels for content marketing. Press coverage, blog posts, podcasts, social media updates, display adverts, and nearly any other material can all be paid content disseminated through Outbrain. They frequently show up at the bottom of web pages as spammy adverts.
Taboola (Paid)
Taboola is a platform for discovering new content that offers regional placement on popular websites. Its technology helps publishers and advertisers distribute content to attract visitors and generate revenue from traffic. The technology it provides allows content distribution to draw people and create traffic-related revenue for publishers and marketers.
With more than 500 million daily active users and more than 9,000 publishers, Taboola is one of the significant content syndication platforms. News websites like USA Today, NBC, and CBS News are a few of Taboola’s well-known publishing partners.
Like Outbrain, Taboola provides a vast network of publishers distributing your material to an algorithm-determined readership. Taboola works by appending a feed of recommended material to host articles. You can filter specific websites via a straightforward interface if you don’t want your material to appear next to divisive items. Your brand might appear on those websites for days or weeks before realizing they publish harmful content.
These feeds allow users to skim through tailored material like social media sites. Unobtrusively, this method of information dissemination can assist publishers in expanding their target audiences.
Taboola offers a cost-per-mille (CPM) pricing solution and a pay-per-click (PPC) pricing model for syndicators and marketers.
Taboola has the advantage of allowing publishers to customize the user experience, enabling them to maximize their target audience. The platform also offers publishers valuable editorial insights on the performance of their content, which can aid in coming up with fresh ideas and innovative ways to connect people.
Facebook Busines (Freemium)
Facebook Business enables businesses and individuals to share content with niche audiences through free and paid channels. Possibilities include sponsored content, paid adverts, and audience analytics tools. Generally speaking, you can share links and excerpts but not your entire content through these methods on Facebook.
By adding pertinent articles to active discussion threads, content marketers can also benefit from Facebook Groups. Although it requires more time and effort, this technique can be a terrific way to interact with other thought leaders.
Frequently Asked Questions
How do You Find Syndicated Content?
The most straightforward place to look for syndicated content is on syndication sites. Depending on your desired content, you should search for the right syndication site and search for material in your niche.
What Is B2B Content Syndication, And Why Is It So Important?
Syndicating content between B2B businesses is referred to as B2B syndication. It typically includes syndicating their case studies, whitepapers, blogs, videos, and other content.
By making your messaging accessible to a bigger audience through B2B content syndication, you can generate significant leads.
Why is content syndication a part of an effective content marketing strategy?
Syndicating content is a terrific approach to increase the effectiveness of your lead generation campaigns since it expands your audience reach and enables you to connect with people you might not have otherwise been able to.
What are the cons of content syndication?
Due to the syndicated page’s greater authority, duplicate content may rank higher than your website. Google dislikes the same material, and it might affect your ranking as a result. There are techniques to prevent the double content hit, including not indexing one of the listings.
