Are you looking to take your copywriting skills to the next level? If so, you may want to consider pursuing a copywriting certification. Not only can a certification demonstrate your expertise to potential clients or employers, but it can also provide valuable training and networking opportunities.
This blog post will examine why copywriting certifications are worth pursuing and explore some of the best available programs. Whether you’re a seasoned copywriter or just starting, there’s a certification program out there that can help you achieve your professional goals.
Why Take A Copywriting Course?
If you’re looking to improve your writing skills and advance your career in marketing or advertising, taking a copywriting course can be a smart move. Copywriting courses offer a range of benefits, including:
- Learning from experts: Copywriting courses are typically taught by experienced professionals who can provide valuable insights and feedback on your writing.
- Enhancing your writing skills: Copywriting courses can help you develop the skills needed to write compelling marketing copy, including headlines, calls to action, and persuasive language.
- Networking opportunities: Copywriting courses provide opportunities to connect with other writers and professionals in the industry, which can lead to valuable collaborations and job opportunities.
- Boosting your resume: Completing a copywriting course can demonstrate your commitment to professional development and make you a more attractive candidate to potential employers.
Whether you’re a beginner looking to learn the basics of copywriting or an experienced writer looking to refine your skills, a copywriting course can be a valuable investment in your career.
10 Best Copywriting Certifications
Professional certificates demonstrate your dedication to a given career. Your credibility as a copywriter can improve with a certificate from a reputable institution. In addition, a certification can help you acquire the necessary skills and find employment and business possibilities.
1. Success Works Copywriting Course
Do you intend to concentrate on SEO and B2B content? Success Works might be the right program for you. In addition, you can learn copywriting by enrolling in Success Works, a professional course.
They hold the prestigious distinction of being the first SEO-focused firm ever; They were the program’s creators in 2010.
You will discover the critical components of SEO copywriting, such as optimizing your website and raising search visibility properly. It centers on keyword research, compelling copywriting that converts, and success measurement. It also concentrates on writing skills for the web and social media.
Duration: 3months
Cost: $995
Pros:
- Provides deep knowledge of SEO
- The course is entirely online so you can take the classes during flexible hours.
- Live calls every month.
- Worksheets to help you understand what you have learned.
- Separate modules for freelance writers and in-house writers.
Cons:
- You will only learn about SEO-geared copywriting. Success Works’ course doesn’t cover areas like branding and marketing(and they’re pretty important!)
- It’s costly – almost a grand for three months is a hefty sum.
2. Modern Copywriting: Writing Copy That Sells in 2023 (Udemy)
By using the art and science of copywriting, you can learn how to effectively deliver words that persuade readers to take action in Modern Copywriting: Writing Copy That Sells in 2022 by Evan Kimbrel. You receive the theory, the example, the study case, and practice in this complete course.
The course content is comprehensive, and the instructor is simple to follow. By the end of this course, you will have a basic grasp of copywriting because it includes handouts, case studies, and exercises that cover the fundamentals of writing copy for emails, Facebook, Twitter, and LinkedIn.
Duration: 7 hours
Cost: $11.95
Pros:
- Emphasize the importance of listener comprehension.
- Simple teachings.
- The emphasis of the training is creating better headlines.
- Case studies and activities to put what you’ve learned into practice.
- There are more than 94 downloadable tools.
- How to best create B2B copywriting and the distinctions between B2B and B2C copywriting
- Copywriting strategies for various project types, such as CTAs, emails, landing sites, social media posts, videos, and much more
Although the training is primarily for beginners, intermediate copywriters can still benefit from some of the advice.
3. Copywriting Persuasion Challenge (YouTube)
Copywriting Persuasion Challenge is not just a YouTube playlist; it is an intermediate course in copywriting that provides small company owners and novice copywriters with valuable tools and advice. Although email copy is the primary topic, you can use most concepts in other contexts.
Jon Benson is a humorous teacher with a wealth of industry knowledge. If you want to improve your digital marketing strategy or are a beginner copywriter requiring more practice and real-world examples, this course is for you.
In this course, you will discover some methods for enhancing your copywriting: Write benefits that sell in no more than 15 lines in sales bullets. The 15 most effective words to command your prospect to take action, five questions to increase conversions, double your sales copy conversions, and AIDA: 4 letters that can make you wealthy are just a few of the formulas used to create headlines and save lost sales.
Duration: 2 – 3 hours
Cost: Free
Pros:
- There are 13 movies on it ( the length of each video is about 12 minutes)
- Demonstrates how to recover a lost transaction
- Learn how to create more effective titles
- Flexibility
- The program is designed for copywriters with basic skill levels.
You can view it whenever it is convenient for you and use any video as a reference when putting it into action.
4. Creative Copywriter Academy
If you are a beginner who wishes to learn how to write copy, this course is ideal for you. With the help of this course, you can quickly produce original content and learn everything there is to know about copywriting. By the end of this course, you will be fully knowledgeable about advanced copywriting techniques and marketing basics.
The Creator Copywriter Academy is the organization that developed this training. You will receive comments from instructors and other students in this course.
Duration: Self-paced learning
Cost: $290
Pros:
- You will genuinely master every aspect of independent copywriting from scratch.
- You could see the Return with your first copywriting job, which offers excellent value.
- There’s no need to rush the training because it is flexible and self-paced.
- You receive unrestricted entry to a group of enthusiastic aspiring copywriters where you can exchange stories, access a ton of additional helpful information, and get advice from experienced copywriters.
Cons
- People who want to meet deadlines might select a course with more stringent regulations.
You can get freelance jobs from TCC school if you finish the program and develop into a fantastic copywriter.
5. 155 Years of Copywriting Insights Taught In 1.5 Hour Course! (Udemy)
This course is tailored if you’re searching for the most current copywriting training. It teaches beginners all the basics of copywriting while the instructor describes each concept using examples from everyday life. You can apply everything you learn while on the go with on-demand video lessons!
Learn how to use the fundamentals of copywriting to persuade readers to take action, how to craft persuading headlines using examples from the real world, how to craft persuading body copy using the AIDA formula, how to discover the secrets of various readership paths, and how to comprehend the philosophy of powerful copywriting.
Duration: 1 hour 30 minutes
Cost: Free
Pros:
- Learn to create attention-grabbing titles
- Learn to copywrite while studying theory in depth.
- You can save the course’s animation for later.
- Six sections make up the course so that you can study it in its proper order.
- It serves as a beginner’s guide for copywriters.
6. Learning to write marketing copy ( LinkedIn learning)
Learning to Write Marketing Copy includes a practical assignment that will allow you to put your newfound knowledge into practice. Despite the content’s essential nature, you can pick up many fresh ideas about marketing copywriting. It serves as a helpful guide that you can refer to as needed.
Ian Lurie demonstrates how to create copy that sells your brand or product and tells your story. Discover the various kinds of copywriting, the advantages of drafting on paper (yes, paper! ), general guidelines, creating headlines, selling the page, and rewriting existing copy to make it more suitable for various platforms and outlets. Ian demonstrates how to run an editorial calendar, a corporate voice, and a copyediting team.
This training covers the following topics: What copywriting is, Types of Marketing Copywriting, a description of the course assignment putting your tools together, making the strategy, writing freely to capture thoughts, your initial copy, Revising the draft, testing headlines, making effective use of typography, writing for different media (stylizing for print and online), and improving text are all examples of polishing the draft.
Duration: 1 – 2 hours
Cost: It is not possible to buy the course individually. To join the course, you can upgrade to a LinkedIn premium instead.
Pros:
- There are quizzes included to show you how much you have learned.
- In the tasks, you will learn about some world-renowned copies.
- Valuable training certificate once it has been completed.
- Teaches copywriting with a marketing perspective.
Copywriters should enroll in this course for a greater understanding and particle examples.
7. Sell Like Hell
Sales conversion copywriting is covered in depth. You’ll learn how to write conversion copy that increases sales. Carmine MasterPierro, an accomplished industry copywriter, is creating the training. You’ll learn to create a landing page, social media advertisements, and sales letters.
Duration: Flexible time-wise, so take it as you can
Cost: $350
Pros:
- You receive a task for every session so you can monitor your progress.
- Develop your straightforward response skills.
- The course’s creator has written for prestigious publications like Forbes and GoDaddy.
- The sole emphasis of the course is conversion copy.
Cons:
- They teach only sales conversion copy to you; you won’t learn any general marketing strategies.
The course’s primary takeaway is to work more efficiently rather than harder.
8. Copywriting: B2B copywriting, content writing, copywriting ( Udemy)
The training focuses on B2B writing, which is ideal for business owners and copywriters. You will learn the fundamental strategies for B2B copywriting, which is ideal for business owners and copywriters. Along with authoring, you study lead generation, B2B content strategy, and B2B content marketing. Additionally, you can learn how to write better emails.
Startups and Fortune 500 businesses can benefit from this copywriting course. B2B Copywriting, B2B Content Strategy, B2B Content Marketing, SPF Framework for High-Level Copywriting, How to Apply Persuasive Marketing Psychological Principles, and Map Copy to Stages of Awareness and Funnel Progression are some of the topics covered in this training.
Duration: 8 hours
Cost: $449
Pros:
- After conclusion, you will receive a certificate you can put on your resume.
- Learn the psychological concepts of marketing.
- Recognizing mistakes in B2B writing and how to avoid them.
- Strategies for attracting new clients.
- Learn how to write email content.
You will see examples of lead generation advertising and copywriting, lead nurturing ads and copywriting case studies, email copywriting, and copywriting to facilitate meetings for the sales team. In addition to the lectures, you’ll have access to downloadable tools to help you refine your content marketing strategy.
9. Kopywriting Kourse
This course walks students through each stage and offers practical instruction, encouraging them to write as they learn. It is a thorough course with an emerging copywriter group you can join long after the course ends.
Copywriters, marketers, and direct response firms with extensive experience are among the course’s teachers. You will pick up some “better at mass communication” skills. It’s relatively comprehensive because it includes every piece of training the business has ever produced. Experienced copywriters can evaluate your writing.
Duration: Self-paced
Cost: A model built on subscriptions, with options of $291 every three months or $750 every year.
Pros:
- Self-paced program
- Writing exercises to practice
- Money promise
Cons:
- High price
- Possibly won’t fulfill the high-income guarantee
- There may be cheaper sources of information.
It is possible to bid for a contract straight from AWAI through this self-paced program. In addition, this course might offer you a head start on job leads since many direct mail companies visit AWAI searching for writers.
10. Copywriting For Beginners: How To Write Web Copy That Sells Without Being Cheesy (Skillshare)
Anyone new to copywriting who wants to write content for websites and landing pages should start with Copywriting For Beginners: How To Write Online Copy That Sells Without Being Cheesy. A good headline, speaking the language of your audience, and developing confidence with your target audience are just a few of the skills you can learn to improve your landing page.
Jesse Forrest does a fantastic job of making advertising understandable. When he introduces a new idea, he almost always follows it up with several examples of companies using that idea and explaining how and why it helped them. It enables students to consider their professional objectives and see how to apply his advice in the real world.
Duration: 1 -2 hours
Cost: Free
You will learn the following:
- Basic copywriting. Learn the basics of writing for the web to create successful landing pages, emails, web pages, and more.
- Creating headlines. Using these three tried-and-true headline-writing examples, you can create attention-grabbing headlines.
- Understand the minds of your audience. Utilize our 8-point research form to uncover your target audience’s darkest aspirations and anxieties.
- Speak the Words They Use. Utilize a fantastic and cost-free research tool to identify the precise words your target market employs.
- Fill-in-the-blanks Templates. Use tested templates to quickly and easily write headlines, subheadlines, and call-to-action button text.
- Utilize competitive advantages to stand out. Learn how to use your competitive advantages in a crowded market.
In conclusion, earning a copywriting certification can be a valuable investment for anyone looking to improve their writing skills, expand their industry knowledge, and advance their career in marketing or advertising.
By choosing one of the top programs available and committing to the training and coursework, you can gain the skills, experience, and credentials needed to stand out in a competitive job market and succeed as a professional copywriter. So why take the next step and explore the best copywriting certification programs today?
